by Laura Busche | Published on Oct 2, 2013 | Uncategorized
Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready? 1. Get personal with a handwritten note: Write a short note to let your newest customers know that...
by Laura Busche | Published on Sep 18, 2013 | Success Stories
Language English Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you've ever used...
by Laura Busche | Published on Sep 9, 2013 | Visual Branding
Instagram has become a solid vehicle for brand stories. Internet users of all ages are dedicating unhealthy amounts of time to their feeds, and the ability to add filters to everyday photos has made telling others about our lives a lot more interesting. Nitrogram, a...
by Laura Busche | Published on Aug 19, 2013 | Success Stories
Language English I am an absolute fan of using nostalgia to connect traditional values with modern brands, whenever appropriate. With its new “Save the Drive In” campaign Honda is doing precisely that –and it's definitely worth taking a...
by Laura Busche | Published on Aug 13, 2013 | Success Stories
Language English I've followed Project Runway ever since its first season nine (yes, 9!) years ago. It attracts fashionistas, artists, and creative viewers from all ages that feel inspired by a series of design “challenges” where a talented group of...
