by Laura Busche | Published on Oct 16, 2014 | Growth Hacking
Building a product and its brand story can be overwhelming. But just when you thought that your job was over, a new challenge becomes apparent: how on Earth are others supposed to learn about this? Though there are many digital channels available to you (think about...
by Laura Busche | Published on Jan 15, 2014 | Freebies, Growth Hacking
I’m thrilled to share with you my new (+free) eBook: “Figuring out why your brand isn’t converting― 10+ tools and techniques” Ever wondered why your customers don’t stick around? Consumers don’t leave your brand’s website because they...
by Laura Busche | Published on Jan 9, 2014 | Freebies, Growth Hacking
Consumers don’t leave your brand’s website because they hate you. The fact that they left may actually have nothing to do with your core offer. Chances are they simply weren’t amazed by the way you introduced it. Luckily, there are ways to detect what is going...
by Laura Busche | Published on Nov 14, 2013 | Growth Hacking
Lately I’ve been thinking about people’s ideas of what branding is and what it isn’t. I can’t explain how frustrated I get whenever I hear that brand development is some sort of soft, intangible process that someone in the marketing department is supposed to...
