10 Secrets of Visual Branding, According to Science

10 Secrets of Visual Branding, According to Science

Visual symbols can help differentiate your brand’s unique story in the marketplace. While a logo doesn’t define the full extent of a brand’s narrative, values or position, it can certainly carry those meanings and build strategic associations in...
30 Brand Style Guide Examples to Inspire Yours

30 Brand Style Guide Examples to Inspire Yours

How do you align a team around using brand assets properly? After you or your contractor have spent a significant amount of resources crafting the visual identity of your company, it is only logical to come up with a set of guidelines that ensure the assets...
10 Mistakes to Avoid in Logo Design

10 Mistakes to Avoid in Logo Design

Whether you’re in the middle of a logo design process, revamping your existing logo, or just starting to think about your visual identity, there are common mistakes you can learn from. I continuously emphasize that logo creation is just a part of the larger...
Brand Identity Ideas: 50 Inspiring Examples

Brand Identity Ideas: 50 Inspiring Examples

As an entrepreneur, you’ve always wanted to create a brand that truly makes you stand out. While you know that branding is about much more than a visual process, something tells you that symbols are incredibly important to share your message with the world. And...

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