Best Marketing Books for Creative Entrepreneurs

Best Marketing Books for Creative Entrepreneurs

I often get asked about inspiring marketing reads. Whether you’re trying to fall in love with marketing as a career or revitalize your business strategy, the right book can steer you in unforeseen, exciting directions. As a writer myself, I’ve come to...
How to Design a Brand: My 10-Step Branding Process

How to Design a Brand: My 10-Step Branding Process

Branding your business involves looking at three components: a value creation story, visual symbols, and a strong communications strategy. While most strategists focus on visual symbols, there is no point in developing graphic elements to represent you in the...

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