Best Marketing Books for Creative Entrepreneurs

Best Marketing Books for Creative Entrepreneurs

I often get asked about inspiring marketing reads. Whether you’re trying to fall in love with marketing as a career or revitalize your business strategy, the right book can steer you in unforeseen, exciting directions. As a writer myself, I’ve come to...
How to Design a Brand: My 10-Step Branding Process

How to Design a Brand: My 10-Step Branding Process

Branding your business involves looking at three components: a value creation story, visual symbols, and a strong communications strategy. While most strategists focus on visual symbols, there is no point in developing graphic elements to represent you in the...
10 Branding Books to Refresh Your Business in 2018

10 Branding Books to Refresh Your Business in 2018

Looking for a great book to inspire a new stage of growth for your business? Branding books can bring much-needed clarity. As I’ve discussed here before, a strong brand is not just about visual symbols: it’s based on a value creation story that is...

Pin It on Pinterest