by Laura Busche | Jan 3, 2019 | Brand Strategy
The marketplace is incredibly crowded these days. Standing out can be an overwhelming goal, especially when there are so many time and resource constraints. I’ve been there: struggling to keep up with the day-to-day of your business while also trying to stay...
by Laura Busche | Sep 19, 2018 | Brand Strategy
These are truly exciting times for brand communications. The emergence of real-time, accessible channels to amplify our message opens up opportunities that we’ve simply never had before. However, the very advantages that make these times exciting also make them...
by Laura Busche | Aug 3, 2018 | Brand Strategy
I often get asked about inspiring marketing reads. Whether you’re trying to fall in love with marketing as a career or revitalize your business strategy, the right book can steer you in unforeseen, exciting directions. As a writer myself, I’ve come to...
by Laura Busche | Jul 11, 2018 | Brand Strategy
Branding your business involves looking at three components: a value creation story, visual symbols, and a strong communications strategy. While most strategists focus on visual symbols, there is no point in developing graphic elements to represent you in the...
by Laura Busche | Jun 30, 2018 | Brand Strategy
In-store staff members play a vital role in the way a retail brand is perceived and consumed. These individuals are an important touchpoint for regular or first-time customers, and their contribution to the brand can go well beyond a simple boost for the bottom line....
