by Laura Busche | Published on Aug 29, 2020 | Brand Strategy
You can listen to this article here Earlier this year, IKEA released its Redefining a Better Life At Home report. The 14-page PDF is an insightful overview of some of the learnings they unveiled throughout this pandemic. IKEA surveyed 20 families around the...
by Laura Busche | Last updated May 9, 2020 | Published on Nov 4, 2019 | Brand Strategy
Influence is not microwaveable. And I’m sorry to say this, but our collective model of influence is broken. To the core. Why? Stay with me. Throughout this article, I’ll share some thoughts around brands, the individuals they partner with, and the...
by Laura Busche | Last updated Jul 30, 2019 | Published on Jan 3, 2019 | Brand Strategy
The marketplace is incredibly crowded these days. Standing out can be an overwhelming goal, especially when there are so many time and resource constraints. I’ve been there: struggling to keep up with the day-to-day of your business while also trying to stay...
by Laura Busche | Last updated Jul 18, 2019 | Published on Sep 19, 2018 | Brand Strategy
These are truly exciting times for brand communications. The emergence of real-time, accessible channels to amplify our message opens up opportunities that we’ve simply never had before. However, the very advantages that make these times exciting also make them...
by Laura Busche | Last updated Oct 5, 2019 | Published on Aug 3, 2018 | Brand Strategy
I often get asked about inspiring marketing reads. Whether you’re trying to fall in love with marketing as a career or revitalize your business strategy, the right book can steer you in unforeseen, exciting directions. As a writer myself, I’ve come to...
by Laura Busche | Last updated Jul 30, 2019 | Published on Jul 11, 2018 | Brand Strategy
Branding your business involves looking at three components: a value creation story, visual symbols, and a strong communications strategy. While most strategists focus on visual symbols, there is no point in developing graphic elements to represent you in the...
