I’ve discussed how holidays can help trigger brand interaction before. It is no secret that the urge and anticipation to celebrate triggers quite a few purchase decisions. Think about Valentine’s Day for a minute. How does it make you feel? Don’t you immediately...
Has someone crushed your motivation this week? I say DELETE. Delete them. Surround yourself with people that elevate your talents and skills. Don’t confuse advice with persecution, or feedback with mistreatment. Creative poison is all around you, and it comes...
I sat down with the O’Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here. “Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup, branding is as...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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