My O’Reilly interview: 9 branding trends for startups in 2014

I sat down with the O’Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here.

“Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup, branding is as vital to your success as any non-crashing app.”