Lately I’ve been looking into a few tech startups that have created effective press kits. A robust kit can help you increase exposure by delivering a clear, engaging message to different audiences, at different points in...
We’ve partnered with Young Americas Business Trust to offer two free webinars for entrepreneurs building their brands. YABT works in cooperation with the Organization of American States (OAS), and offers these webinars as part of their BOOT Camp initiative, which...
Are you trying to create a landing page where visitors can sign up or learn more about one of your products/services? This list will come in handy. Landing Pages, or “Lead Capture Pages” are conversion sites where visitors arrive after clicking on another source....
I’m thrilled to share that the team at Workspiration.org has decided to feature my workspace, hoping that there might be some helpful tips for other creative professionals. Check out their article at http://workspiration.org/laura-busche....
Your brand’s voice should speak to users in every stage of the product experience. The team at Google Ventures shares some tips on how to develop that voice. I started collecting tips and guidelines that help me design solutions that are clear and easy to...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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