From Google Ventures: 5 rules to build your app’s brand voice

Your brand’s voice should speak to users in every stage of the product experience. The team at Google Ventures shares some tips on how to develop that voice.

I started collecting tips and guidelines that help me design solutions that are clear and easy to understand. Here are five of my principles for great interface copywriting. (What’s interface copy? It’s the little bits of text–labels, buttons, descriptions, etc.–that you find in the user interfaces of software products.)