Human beings need to see your brand in context to understand what it can do for them. (Taking them from point A to B where B is who they aspire to be). At the core of our brand’s content strategy lies an important mission: to find ways to illustrate this Point...
What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in...
I’m thrilled to share with you my new (+free) eBook: “Figuring out why your brand isn’t converting― 10+ tools and techniques” Ever wondered why your customers don’t stick around? Consumers don’t leave your brand’s website because they...
Consumers don’t leave your brand’s website because they hate you. The fact that they left may actually have nothing to do with your core offer. Chances are they simply weren’t amazed by the way you introduced it. Luckily, there are ways to detect what is going...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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