My books guide readers as they build a brand name, story, visual identity, and growth strategy. I combine tactics from design thinking and service design with vivid examples, templates and a fresh conversational tone to guide you through creating a brand that truly matches your vision.
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.
This paperback workbook guides you to embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.