Books for Brand Builders
My books guide readers as they build a brand name, story, visual identity, and growth strategy. I combine tactics from design thinking and service design with vivid examples, templates, and a fresh conversational tone to help you create a brand that truly matches your vision.
Brand Psychology
Brand Psychology brings together theory and practice from psychology, design, and marketing to explore the behavioral science behind brand building. Each chapter pairs insights from academic consumer-behavior studies with unique visual learning tools.
Lean Branding
This practical toolkit supports you in building your own brand. You’ll find over 100 DIY branding tactics, inspiring cases, and step-by-step instructions to build 25 essential brand assets — from logo design to demo-day pitches.
Powering Content
Packed with examples and exercises, this book teaches you how to tell your story with engaging copy and striking design.
A Brand of One
A 62-page workbook to take you from zero to personal brand in 30 days. It includes exercises, templates, and helpful advice to guide you through the process.