LEAN BRANDING

My books guide readers as they build a brand name, story, visual identity, and growth strategy. I combine tactics from design thinking and service design with vivid examples, templates and a fresh conversational tone to guide you through creating a brand that truly matches your vision.

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LEAN BRANDING

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

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MY BOLD, INSPIRING & POWERFUL BRAND MANIFESTO

This paperback workbook guides you to embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.

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