My books guide readers as they build a brand name, story, visual identity, and growth strategy. I combine tactics from design thinking and service design with vivid examples, templates and a fresh conversational tone to guide you through creating a brand that truly matches your vision.
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.
A 62-page workbook to take you from zero to personal brand in 30 days. This workbook will guide you on the journey of building a genuine personal brand that moves audiences. It includes exercises, templates, and helpful advice to navigate everything from shaping a personal brand story, to designing symbols that represent you in the marketplace.
This paperback workbook guides you to embark on the adventure of building a bold, inspiring and powerful brand manifesto—a roadmap that will draw buyers, employees, investors and everyone else right into your brand story.