Barriers to entry are as low as ever, competition is fierce, and free trade agreements level the field every day for millions of products and services. People’s attention has never been this divided, their demands as sophisticated and their access to information as easy. The marketplace, ladies and gentlemen, is a pretty chaotic place at the moment. Please slowly repeat that word to yourself: chaotic.
That’s why I’ve made it my life mission to help others break out of the clutter with a meaningful story that engages human beings, on the long term. Value offers that turn heads and hearts, and take people from where they are now to the place where they want to be. Brands: meaningful, lean and powerful.
Laura Busche has mentored over 90 startups in lean brand development to generate conversion and growth. She was a digital marketing mentor for the Colombian government’s Apps.co program for two years, where over 300 entrepreneurs learned ways to acquire customers while reducing waste. Laura holds a bachelor’s degree in Business Administration from American University in Washington DC, a Master’s Degree in Design Management from the Savannah College of Art & Design and is currently a doctoral candidate in Psychology. Her areas of expertise include consumer research, digital marketing and lean branding principles. She is the author of O’Reilly’s Lean Branding book, which came out in 2014. Laura regularly writes about branding and business at leanbranding.com. She has worked in Groupon, National Geographic and cofounded a digital agency called Ozone Group (ozonegroup.co) in 2008. In 2013 she was invited by the World Economic Forum to make part of its Global Shapers community. In 2015, Laura started working with the team at Creative Market (acquired by Autodesk) as a Brand Content Strategist. Follow her on Twitter @laurabusche