Santa Marta’s Brand System

Santa Marta’s Brand System

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I built a brand identity, story, applications, and website for the Santa Marta, Colombia. The city’s  Brand Book is a set of guidelines around symbol, color, typography, and imagery usage. It is being applied to promote the city’s unique experiences around...
Creative Market’s Color of the Season

Creative Market’s Color of the Season

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With a catalog of over 6 million design assets, Creative Market has become the destination to get inspired by trending visual styles. I forecasted and selected a Color of the Season to reinforce the brand’s voice in visual culture, curating products and...

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