by Laura Busche | Published on Nov 21, 2013 | Design
In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet. Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit...
by Laura Busche | Published on Nov 14, 2013 | Growth Hacking
Lately I’ve been thinking about people’s ideas of what branding is and what it isn’t. I can’t explain how frustrated I get whenever I hear that brand development is some sort of soft, intangible process that someone in the marketing department is supposed to...
by Laura Busche | Published on Nov 9, 2013 | Design, Visual Branding
After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Read...
by Laura Busche | Published on Nov 7, 2013 | Content Strategy, Visual Branding
Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer and...
by Laura Busche | Published on Nov 3, 2013 | Entrepreneurship
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