A strong content strategy positions your brand as a thought leader in a particular industry. When potential customers think about their problem, you will be a top-of-mind solver (i.e. the first option they’ll consider). Therefore, learning how to plan and create...
Language English With Thanksgiving around the corner, many brands jump on the excitement of the season to generate conversion. Branded recipes, tutorials and contests seem to be everywhere. That is all nice and well, but not all of us sell food or decor. Chances are...
Building a product and its brand story can be overwhelming. But just when you thought that your job was over, a new challenge becomes apparent: how on Earth are others supposed to learn about this? Though there are many digital channels available to you (think about...
I am thrilled to reveal that my first book, Lean Branding, is out NOW. After 3 years, 97 startups, 300+ entrepreneurs, and countless nights without sleep, this hands-on guide shares 100+ tactics to build a high-conversion brand without wasting time & resources....
Every minute, 571 new websites are created, 347 blog posts are published (in WordPress only), and 684,478 pieces of content are shared on Facebook 1. Where does your brand stand in the middle of this ever-expanding conversation? Let’s face it: finding brand-relevant...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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