Your product is in development, everyone on your team is on the edge of his or her seat and you’ve managed to motivate a large group of people to “wait for it”. Everything would be perfect except for the fact that you have no idea how to call this “thing you’re...
Specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition (by up to 80%), memory,...
If you’ve been paying attention to newspaper headlines, social media and TV lately, you’ve probably heard the name Shonda Rhimes. She is the brain (and heart, some would say) behind hit shows like Grey’s Anatomy, Scandal and How to Get Away with Murder. Her success is...
Feeling uneasy about how hard something is? Maybe it’s time you asked yourself: “Is there a better way to do this?”. If you found it, would it make other people’s lives easier? I know the electric light bulb did (Well done TAE!). What’s...
Strategic plan? Sure. We’ve got one: it’s called DOING. Not daydreaming, not sidetracking, not apologizing. DOING. As in TRULY acting on our intentions. Putting in the extra hours, recognizing what’s important, committing to our direction. Nobody can...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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