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11 Free Tools To Find Memorable Brand Images
Human beings need to see your brand in context to understand what it can do for them. (Taking them from point A to B where B is who they aspire to be). At the core of our brand’s content strategy lies an important mission: to find ways to illustrate this Point B. Imagery helps us show this “aspirational place” consumers…
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7 Incredible Brand Personalities & How to Create Your Own
What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in the marketplace. No matter how hard…
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My new (+ free) eBook: Figure out why your brand isn’t converting
I’m thrilled to share with you my new (+free) eBook: “Figuring out why your brand isn’t converting― 10+ tools and techniques” Ever wondered why your customers don’t stick around? Consumers don’t leave your brand’s website because they hate you. The fact that they left may actually have nothing to do with your core offer. Chances are…
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Free Ebook: “Figuring out why your brand isn’t converting” 10+ tools and techniques
Consumers don’t leave your brand’s website because they hate you. The fact that they left may actually have nothing to do with your core offer. Chances are they simply weren’t amazed by the way you introduced it. Luckily, there are ways to detect what is going on beneath the surface, and learn to convey the right message that…
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Creative Manifest for 2014: Make it happen!
It’s 2014 people – time to get our brain & passion in sync and make it happen!
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New in Smashing Magazine: Up On The Wall— How Working Walls Unlock Creative Insight
“Research wall, design wall, research board, ideation wall, inspiration board, moodboard, pinboard — Working walls are known by countless names. Underlying them all is a single idea: that physically pinning our sources of inspiration and work in progress, and surrounding ourselves with them, can help us to rearrange concepts and unlock breakthrough insights.” Read the…
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14 Inspiring Tools to Hack Name Creation
Language English Your product is in development, everyone on your team is on the edge of his or her seat and you’ve managed to motivate a large group of people to “wait for it”. Everything would be perfect except for the fact that you have no idea how to call this “thing you’re building.” Naming…
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Sketchnote on Hand Sketching
Today I’m thrilled to share this sketchnote created by Ruud Cox based on my article for Smashing Magazine. Ruud lives in the southern part of the Netherlands and works as software tester; you can follow him on Twitter at @ruddcox.
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Free Download: 150+ Holidays to Trigger Brand Interaction
Happy Thanksgiving! I believe there is no better way to thank than to give back, so today I want to share with you a unique gift. This printable calendar will help you come up with ideas on using special holidays to keep your brand conversation going for the rest of the season. There’s much more to Winter than Christmas– you’ll…
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Lean Branding at the Lean Startup Conference
If you’ll be attending the Lean Startup Conference next week in San Francisco, make sure you book office hours to discuss how Lean Branding can change your company. Here’s the link for attendees: ow.ly/raTXF I’ll be happy to provide advice, ideas and feedback to take your brand to the next level. If you have already booked your hours, feel…
