Laura Busche – Page 20

30+ Extraordinary Logo Design Hacks

In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet. Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit cards are not uncommon, not every team…

5 No-Fail Tricks to Keep New Users at “Hello”: Brand Onboarding

Lately I’ve been thinking about people’s ideas of what branding is and what it isn’t. I can’t explain how frustrated I get whenever I hear that brand development is some sort of soft, intangible process that someone in the marketing department is supposed to run.

Brands and the Science of Colors

After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really? Read the full article: Why Facebook…

5 Fantastic Tools to Produce Brand Videos

Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer and are 64% more likely to purchase than others. The reason…

Infographic: Tech Startups

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Fonts & Colors That Drive the World’s Top Brands

by tastyplacement. Explore more infographics like this one on the web’s largest information design community – Visually.

5 Amazing Tools to Launch Brand Contests

Last week I introduced brand contests as a powerful way to generate traffic and potentially convert visitors into followers. You can launch contests using your social media profiles or blog. Ideally, select a prize that is directly related or a part of your value offer. With these simple tools, your contests will be up in no time!…