Laura Busche

  • 5 Ideas to Boost Your Brand This Week

    Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready?  1. Get personal with a handwritten note: Write a short note to let your newest customers know that you appreciate them & are looking forward to answer their…

  • Pandora’s New Brand Story: Let There Be Music

    Language English Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you've ever used Pandora, you've probably realized that their Music Genome Project genuinely makes a difference. In their…

  • Infographic: Lessons from the Top 20 B2B and B2C Brands on Instagram

    Instagram has become a solid vehicle for brand stories. Internet users of all ages are dedicating unhealthy amounts of time to their feeds, and the ability to add filters to everyday photos has made telling others about our lives a lot more interesting. Nitrogram, a company that provides analytics and engagement platforms on Instagram, produces the “Nitrogram 50”– a…

  • Honda’s Nostalgic Brand Mission: #SaveTheDriveIn

    Language English I am an absolute fan of using nostalgia to connect traditional values with modern brands, whenever appropriate. With its new “Save the Drive In” campaign Honda is doing precisely that –and it's definitely worth taking a look. story

  • Why GoBank’s Brand Placement in Project Runway is Genius

    Language English I've followed Project Runway ever since its first season nine (yes, 9!) years ago. It attracts fashionistas, artists, and creative viewers from all ages that feel inspired by a series of design “challenges” where a talented group of men and women from different walks of life show their unique points of view. That's why…

  • Brand Rewrite: Domino’s new Pizzavestments

    Language English Domino's brand story has a new chapter on entrepreneurs, and we're loving it. Sometimes a brand comes around with an idea that makes you go: “Hmm, I was actually thinking about that last night”. You watch a commercial/video/post/ad and it feels like déjà vu. You might even claim that it was actually your idea and…

  • Brand Comeback: Twinkies

    Language English “The sweetest comeback in the history of ever” suits the Twinkies brand revival like a glove. A couple of weeks ago, I was walking down Hollywood and Highland St. when I saw a giant Twinkies billboard that read “7.15.13”. Surrounded by old Hollywood charm, it looked just like a movie pre-launch ad — and, for all intents and purposes,…

  • What is Lean Branding?

    The Build-Measure-Learn loop described by Eric Ries in The Lean Startup has made an impact in the way we build and sustain startups. But, after working with over 100 entrepreneurs in the implementation of this model, I realized that those who went on to perform successfully in demo days, investor meetings and client acquisition were those who…

  • 5 Fascinating Lessons from Shake Shack’s Brand Story

    Language English There's something magnetic about Shake Shack. A typical NY Shake Shack makes twice as much annual revenue as your average McDonald's, and customers are willing to stand hour-long lines to live the Shake Shack brand experience. There are valuable lessons to be learned from the way this nontraditional fast food brand has taken over. Here's what the Shake…

  • Brand Experience Review: Groupon Reserve

    Language English I've always been a huge Groupon fan. The idea of being able to enjoy the best your city has to offer for less has always resonated with me, and with their other 41.7 million active customers.  rewrite

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