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5 Tips to Create Compelling Blog Content in 2015 + Free Brand Content Planner
A strong content strategy positions your brand as a thought leader in a particular industry. When potential customers think about their problem, you will be a top-of-mind solver (i.e. the first option they’ll consider). Therefore, learning how to plan and create compelling content is a top priority for anyone trying to build an impactful brand.…
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7 Brilliant Brand Tactics for Thanksgiving + Inspiring Examples
Language English With Thanksgiving around the corner, many brands jump on the excitement of the season to generate conversion. Branded recipes, tutorials and contests seem to be everywhere. That is all nice and well, but not all of us sell food or decor. Chances are your product/service is completely unrelated to Turkey Day. So how…
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50+ Sites to Get Coverage for your Startup Brand
Building a product and its brand story can be overwhelming. But just when you thought that your job was over, a new challenge becomes apparent: how on Earth are others supposed to learn about this? Though there are many digital channels available to you (think about social media profiles, your brand’s blog, online advertising), none can…
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The Lean Branding book is out!
I am thrilled to reveal that my first book, Lean Branding, is out NOW. After 3 years, 97 startups, 300+ entrepreneurs, and countless nights without sleep, this hands-on guide shares 100+ tactics to build a high-conversion brand without wasting time & resources. It’s been a true labor of love, and your support is invaluable. Order…
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10 Amazing Content Curation Tools
Every minute, 571 new websites are created, 347 blog posts are published (in WordPress only), and 684,478 pieces of content are shared on Facebook 1. Where does your brand stand in the middle of this ever-expanding conversation? Let’s face it: finding brand-relevant content in this chaotic World Wide Web can feel overwhelming.
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5 Fascinating Tools to Create Brand Visuals
Finding agile tools to create engaging visual content has never been more crucial. New image-based social networking sites launch every day, while existing ones continuously roll out new features favoring visual interaction. Even Twitter, which used to focus on ultra-brief combinations of text and links, now displays images automatically in users’ timelines.
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10 Branding Tips to Rock Trade Shows
Language English You have officially been assigned a booth at an important industry trade show. How will you take advantage of this unique opportunity to communicate your brand message & generate conversion? How will you capitalize on the thousands of visitors that will pass by wondering: “What’s that all about?” And, most importantly, “What’s in it…
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20+ Amazing Resources to Perfect your Brand Pitch
Language English It is often the case that we need to present our brand to a group of investors, judges, or a general audience. As soon as the event's date is set, some of us begin to panic around the idea that we may not fulfill our audience's expectations. To help you approach that moment…
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10 Free Tools To Build Your Brand’s Website
Sometimes it seems as if, unless our brand can be found by typing a URL on a browser, it doesn’t really exist. That’s why, though I’ve dealt with building landing pages before (and shared some useful tips to hack their creation), this time I’ll be sharing tools to make building a website a breeze.
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Trying to change science? Think like a kid.
Some days I wake up in utter disappointment at what it’s all come down to. Research. The academy. Science itself. I wish I could say that Sheldon Cooper’s* arrogant expectations of recognition, the jealousy with which he defends his domain, and his complete disregard for anything Penny (i.e. the rest of us) has to say…
