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How To Come Up With a Killer Brand Name
Your product is in development, everyone on your team is on the edge of his or her seat and you’ve managed to motivate a large group of people to “wait for it”. Everything would be perfect except for the fact that you have no idea how to call this “thing you’re building.” Naming can be…
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10 Color Secrets Top Designers Swear By
Specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition (by up to 80%), memory, engagement with a design piece, text comprehension, among many others. Trying to leverage…
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There is a better way to do it. Find it.
Feeling uneasy about how hard something is? Maybe it’s time you asked yourself: “Is there a better way to do this?”. If you found it, would it make other people’s lives easier? I know the electric light bulb did (Well done TAE!). What’s YOUR innovation in the making?
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The Only Strategic Plan You’ll Ever Need
Strategic plan? Sure. We’ve got one: it’s called DOING. Not daydreaming, not sidetracking, not apologizing. DOING. As in TRULY acting on our intentions. Putting in the extra hours, recognizing what’s important, committing to our direction. Nobody can do these things for us, so let’s step it up!
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A Disney-inspired Guide to Instagram for Brands (In 10 Key Lessons)
Instagram has quickly grown from a niche iOS app into a booming community of 300 million monthly active users. According to data collected by Iconosquare, 70% of Instagramers have looked for a brand on Instagram and 41% follow or would follow a brand to benefit from special offers. On top of that, 32% of Instagramers follow…
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Might as well just think big
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“It Can’t Be Done” Syndrome
Are you the one who says it can’t be done, or are you the one doing it?
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Let’s try to do hard things well.
How easy it is to fall prey to everyone else’s vision of success! Society keeps rewarding frivolous lifestyles, unachievable body images, and overnight success. All the while you are right there: glued to an idea that you’ve invested everything on. I’ve been there, and after years of struggling with the noise around us, I’ve realized…
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When everything seems to be going against you…
Please remember that it is precisely in the midst of difficulty that we gather our greatest strength. In Henry Ford’s words: “remember that the airplane takes off against the wind, not with it”.
