What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in the marketplace.

No matter how hard we try to automatize everything, one thing remains certain:

People relate to people, and if your brand feels like people, they’ll relate to you too.