I’ve discussed how holidays can help trigger brand interaction before. It is no secret that the urge and anticipation to celebrate triggers quite a few purchase decisions. Think about Valentine’s Day for a minute. How does it make you feel? Don’t you immediately associate all sorts of products and services like flowers, chocolates, fancy dinners, jewelry? Now that you’ve thought about them, in the context of Valentine’s Day, aren’t there a few emotions that come to mind?

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