In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet.

Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit cards are not uncommon, not every team includes a designer or can hire one right off the bat.

{ I need you to breathe. Deeply. }

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Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.

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