Specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition (by up to 80%), memory, engagement with a design piece, text comprehension, among many others.

Trying to leverage the power of color for your brand’s visual identity? Head over to the Canva blog to read my article.

10 Color Inspiration Secrets Only Designers Know About – Design School

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Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.

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