Brand Identity Ideas: 50 Inspiring Examples

By Laura Busche · September 23, 2016

As an entrepreneur, you’ve always wanted to create a brand that truly makes you stand out. While you know that branding is about much more than a visual process, something tells you that symbols are incredibly important to share your message with the world. And you’re right, they are. This article will introduce 50 brand identity examples to inspire your own.

They are so important that companies spend millions of dollars hiring agencies that can guide them through that design process. After all, humans are highly visual beings, impacted in unforeseen ways by factors like color, saturation, and light. However, I want you to forget about all those experts and agencies for a few minutes, serve up some real coffee, and take a look at these mesmerizing brand identity examples. I’ve divided them into popular industries, so that you’ll hopefully find a few examples that tie directly with the space you’re in. You’ll also find that some of them are full-on brand identity projects, while others are smaller initiatives to revamp a brand’s visual experience, merchandising items, among others.

As you scroll down, wear your designer hat and ask yourself the following questions: