Why GoBank’s Brand Placement in Project Runway is Genius

I've followed Project Runway ever since its first season nine (yes, 9!) years ago. It attracts fashionistas, artists, and creative viewers from all ages that feel inspired by a series of design “challenges” where a talented group of men and women from different walks of life show their unique points of view. That's why a few weeks ago, when I spotted a new brand called GoBank take advantage of this trendy media platform, I was immediately drawn to it.