Instagram has become a solid vehicle for brand stories. Internet users of all ages are dedicating unhealthy amounts of time to their feeds, and the ability to add filters to everyday photos has made telling others about our lives a lot more interesting. Nitrogram, a company that provides analytics and engagement platforms on Instagram, produces the “Nitrogram 50”– a list of the most popular brands on Instagram. I studied the Top 10 B2C and B2B brands on their list and gathered some insights about what makes them work and why their strategies make financial sense.