Rebranding the United States of America

Happy 4th of July! Franklin Delano Roosevelt is the only president in American history that has won 4 elections. His first period came in the midst of The Great Depression and he had to work out a way to lead the nation back into hope. If someone knows about what changing a brand story truly means, that's him. His words about America's evolution continue to remind us that no brand is done iterating: building, measuring and learning. Not even the United States of America.