Santa Marta’s Social Design

I built a brand identity, story, applications, and website for the city of Santa Marta, Colombia. The city’s Brand System is a set of guidelines around symbol, color, typography, and imagery usage. I also directed and executed a photoshoot to create a set of social-ready images. Using text overlays, photography, and graphics as building blocks, these assets help streamline the city’s promotional efforts.

Santa Marta, social photography

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