Thanks for watching the Branding Lessons video on free marketing tactics! Here is a complete list of 18 ideas, along with the tools that will help you bring them to life:
1. Reach out to a reporter / send a press release
Helpful tools to make it happen:
2. Create a Google+ page
3. Up your brand styling game on Instagram
Helpful tools to make it happen:
4. Join a forum, Linkedin or Facebook group in your space and introduce your brand
Helpful tools to make it happen:
5. Go over all your website pages’ titles and revamp them to improve SEO
Helpful tools to make it happen:
6. Send a guest post proposal to a blog or newspaper in your space
7. Add a clear CTA to the pages where you’re getting most organic traffic
Helpful tools to make it happen:
8. Design a long graphic and share it on Pinterest
Helpful tools to make it happen:
9. Read an industry report and sum up the lessons in a simple infographic
Helpful tools to make it happen:
10. Offer a referral incentive
11. Offer a free sample/trial in exchange for a review
12. Speak at a meetup or conference
Helpful tools to make it happen:
13. Partner up with suppliers for exposure
14. Launch a social media contest where you give out free products
Helpful tools to make it happen:
15. Send handwritten thank you notes
Helpful tools to make it happen:
16. Answer questions on Quora
17. Write an in-depth post about your customers’ most frequent questions
18. Write a free ebook in exchange for your followers’ emails
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Want to create a strong brand content strategy?
I’ve created a worksheet to help you design engaging content that converts.
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