About
Nice to meet you.
I help innovators unlock their best brand with design & consumer psychology.
yours is not just another brand, and it’s time to make it show.
Barriers to entry are as low as ever, competition is fierce, and free trade agreements level the field every day for millions of products and services. People’s attention has never been this divided, their demands as sophisticated and their access to information as easy. The marketplace, ladies and gentlemen, is a pretty chaotic place at the moment. Please slowly repeat that word to yourself: chaotic.
That’s why I’ve made it my life mission to help others break out of the clutter with a meaningful story that engages human beings, on the long term. Value offers that turn heads and hearts, and take people from where they are now to the place where they want to be. Brands: meaningful, lean and powerful.
Quick bio
Laura Busche is the author of Lean Branding and Powering Content. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master’s degree in design management, and Ph.D. in consumer psychology.
“Your brand is the story that others recall when they think of you.”Laura Busche, Lean Branding
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