Domino's brand story has a new chapter on entrepreneurs, and we're loving it.

Sometimes a brand comes around with an idea that makes you go: “Hmm, I was actually thinking about that last night”. You watch a commercial/video/post/ad and it feels like déjà vu. You might even claim that it was actually your idea and the brand somehow got into your brain. That, ladies and gentlemen, is what resonance is all about.

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Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.

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