5 Fantastic Tools to Produce Brand Videos

Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer and are 64% more likely to purchase than others.

The reason videos are so effective is that they are a great vehicle for storytelling. Brands can take advantage of this medium to accomplish any (or several!) of the following:

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Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.