Consistent brand, Clear voice, one kit.
A complete brand system template and guide for defining your voice, visuals, story, and strategy so your brand stays consistent as it grows. This field-tested template helps you align your team, protect your brand, and scale with clarity.
What’s included:
Google Slides Brand System Template
Fully editable deck with 26 core slides covering story, symbols, and strategy. Ready to adapt and present.
Brand Architecture Prompts
Thought-provoking questions that guide your positioning, personality, and promise
Strategy Templates
Reusable slides for customer journey mapping, color use, logo rules, and more for cohesive brand expression.
You’ll be able to:
Define Your Brand’s Identity
Define and document your brand’s story, voice, and visual identity. Provide clear, detailed guidelines for logo usage, brand fonts, color palettes, and image style.
Align Brand Stakeholders
Align your team, partners, and freelancers; everyone on the same page. Onboard new hires quickly with a clear, detailed brand system.
Maintain Brand Cohesion
Build a single source of truth for your brand system: shared, scalable, and always up to date. Maintain brand consistency across different platforms and channels.
Built by a brand strategist with 15+ years of experience
Over the past 15 years, my brand strategy tools have helped brands like Netflix, UNICEF, Webflow, Creative Market, and Dribbble build strong, consistent identities that drive loyalty and trust.
I bring both academic rigor and real-world expertise to this work, rooted in a PhD in Psychology and a Master of Arts in Design Management. This template is based on principles thousands of entrepreneurs have adopted worldwide from my Lean Branding, Powering Content, and Brand Psychology books.Â
When you download this kit, you’re getting the exact frameworks I use to help leading brands: research-backed, field-tested, and ready to apply to your brand, today.
