Brand Identity Ideas: 50 Inspiring Examples

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As an entrepreneur, you’ve always wanted to create a brand that truly makes you stand out. While you know that branding is about much more than a visual process, something tells you that symbols are incredibly important to share your message with the world. And you’re right, they are. This article will introduce 50 brand identity examples to inspire your own.

They are so important that companies spend millions of dollars hiring agencies that can guide them through that design process. After all, humans are highly visual beings, impacted in unforeseen ways by factors like color, saturation, and light. However, I want you to forget about all those experts and agencies for a few minutes, serve up some real coffee, and take a look at these mesmerizing brand identity examples. I’ve divided them into popular industries, so that you’ll hopefully find a few examples that tie directly with the space you’re in. You’ll also find that some of them are full-on brand identity projects, while others are smaller initiatives to revamp a brand’s visual experience, merchandising items, among others.

As you scroll down, wear your designer hat and ask yourself the following questions:

  • What am I finding appealing in this example?
  • What would it take to recreate something like this?
  • How could this be adjusted to fit my brand’s needs?

Retail Brands

Casper

Brand-Identity-Design-Casper

L’Atelier Rouge

Brand-Identity-Design-LAtelier

Stuart Reed

Brand-Identity-Design-Urban-Outfitters

Twice Fashion

Brand-Identity-Design-Twice-

The Surfjack Hotel & Swim Club

Brand-Identity-Design-Surfjack-2

KM33 Concept Store

Brand-Identity-Design-KM33

Analina

Brand-Identity-Design-Analina

Tech Brands

PayPal

Brand-Identity-Design-Paypal

Airbnb

Brand-Identity-Design-Airbnb-2

Asana

Brand-Identity-Design-Asana

MasterCard

Brand-Identity-Design-Mastercard

Swarm

Brand-Identity-Design-Swarm

Nonprofit Brands

Cooper Hewitt

Brand-Identity-Design-Cooper-Hewitt
Brand-Identity-Design-Cooper-Hewitt-2

Give London

Brand-Identity-Design-Give-London

Food Brands

Hula

Brand-Identity-Design-Hula

Garbeo

Brand-Identity-Design-Garbeo

KFC Urban

Brand-Identity-Design-KFC

Bōru

Brand-Identity-Design-Boru

Grubhub

Brand-Identity-Design-Grubhub

Gretas

Brand-Identity-Design-Gretas

Samurai

Brand-Identity-Design-Samurai

No. Six Depot

Brand-Identity-Design-No-Six

Lifestyle & Wellness Brands

The Beverly Hills Hotel

Brand-Identity-Design-BeverlyHills

CULT/a>

Brand-Identity-Design-Cult

Custommade

Brand-Identity-Design-Custommade

The Well-Gro Co

Brand-Identity-Design-TheWellGro

Nourish

AlyssaShrum1

Frockhub

Brand-Identity-Design-Frock

Beauty Brands

Nivea

Brand-Identity-Design-Nivea

Marte Estudio

Brand-Identity-Design-Marte-Estudio

Consulting and Agency Brands

Incite

Brand-Identity-Design-Incite

Chocolate Molinillo

Brand-Identity-Design-Chocolate-Molinillo

Retroviral

Brand-Identity-Design-Retroviral

Revert Design

Brand-Identity-Design-Revert

Satori – Analytics Agency

Brand-Identity-Design-Satori

OTNA

Brand-Identity-Design-TNA

Personal Brands

Amba Shepherd

Brand-Identity-Design-Amba-Shepherd

Claire Bruining

Brand-Identity-Design-Claire

Amanda Mohlin

Brand-Identity-Design-Cerissa

Alessia Tatulli

Brand-Identity-Design-Alessia

Mild Whistle

Processed with VSCOcam with f2 preset

Processed with VSCOcam with f2 preset

Jill Smith

Brand-Identity-Design-Jill-Smith

Manuela Bertol

Brand-Identity-Design-Manuela-Bertol

Tiffani Thiessen

Brand-Identity-Design-Tiffani-Thiessen

Benjamin Bojko

Brand-Identity-Design-Benjamin-Bojko

Event Brands

Travel Tech Summit

Brand-Identity-Design-Travel-Tech-Summit

Yay Festival 2012

Brand-Identity-Design-Yay-Festival

Eat Drink SF

Brand-Identity-Design-Eat-Drink-SF

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