Brand stories tell your customers and potential customers what you are all about: what your company’s personality is like, what your product does, the promise you’re here to fulfill, and the unique position that you intend to occupy.
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Laura (@laurabusche) earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and earned a Ph.D. degree in Psychology sponsored by the Colombian government. She is passionate about consumer research, design thinking, branding, and their exciting crosspoints. She is the author of O'Reilly Media’s Lean Branding book, part of Eric Ries' Lean Series.
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I know, we just met. But something tells me you've got a great brand story to share...
Free Brand Content Planner
Amazon, AirBnB, LinkedIn, Asana, Mailchimp - all your favorite tech companies have one thing in common: how much they value brand content. Plan your content marketing strategy in advance and watch your engagement numbers soar. I created this free tool to make your scheduling easy, fun and effective.