Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer and are 64% more likely to purchase than others.
The reason videos are so effective is that they are a great vehicle for storytelling. Brands can take advantage of this medium to accomplish any (or several!) of the following: