Why GoBank’s Brand Placement in Project Runway is Genius

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I've followed Project Runway ever since its first season nine (yes, 9!) years ago. It attracts fashionistas, artists, and creative viewers from all ages that feel inspired by a series of design “challenges” where a talented group of men and women from different walks of life show their unique points of view. That's why a few weeks ago, when I spotted a new brand called GoBank take advantage of this trendy media platform, I was immediately drawn to it.

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