5 Fascinating Lessons from Shake Shack’s Brand Story

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There's something magnetic about Shake Shack. A typical NY Shake Shack makes twice as much annual revenue as your average McDonald's, and customers are willing to stand hour-long lines to live the Shake Shack brand experience. There are valuable lessons to be learned from the way this nontraditional fast food brand has taken over. Here's what the Shake Shack brand means in their staff's own words:

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