about

lsc2014
Lean Startup Conference 2014

I TAP INTO THE POWER OF STORYTELLING TO REINVENT BRANDS.

Barriers to entry are as low as ever, competition is fierce, and free trade agreements level the field every day for millions of products and services. People’s attention has never been this divided, their demands as sophisticated and their access to information as easy. The marketplace, ladies and gentlemen, is a pretty chaotic place at the moment. Please slowly repeat that word to yourself: chaotic. 

That’s why I’ve made it my life mission to help others break out of the clutter with a meaningful story that engages human beings, on the long term. Value offers that turn heads and hearts, and take people from where they are now to the place where they want to be. Brands: meaningful, lean and powerful.

Quick CV

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ENTREPRENEURS MENTORED
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STARTUPS ADVISED
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MA IN DESIGN MANAGEMENT
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MAJOR IN BUSINESS
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BOOKS
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YEARS IN THE INDUSTRY

Bio

Laura Busche has mentored over 90 startups in lean brand development to generate conversion and growth. She was a digital marketing mentor for the Colombian government’s Apps.co program for two years, where over 300 entrepreneurs learned ways to acquire customers while reducing waste. Laura holds a bachelor’s degree in Business Administration from American University in Washington DC, a Master’s Degree in Design Management from the Savannah College of Art & Design and is currently a doctoral candidate in Psychology. Her areas of expertise include consumer research, digital marketing and lean branding principles. She is the author of O’Reilly’s Lean Branding book, which came out in 2014. Laura regularly writes about branding and business at leanbranding.com. She has worked in Groupon, National Geographic and cofounded a digital agency called Ozone Group (ozonegroup.co) in 2008. In 2013 she was invited by the World Economic Forum to make part of its Global Shapers community. In 2015, Laura started working with the team at Creative Market (acquired by Autodesk) as a Brand Content Strategist. Follow her on Twitter @laurabusche

How can I help you?

Enough about me. Let’s think about your project. All of the following are ways in which we can work together:

Creative Direction

Do you already have a designer or design team on board and would like someone to manage your brand’s creative projects? I can bring in direction, clarity and a robust execution schedule. My [...]

Consulting Call

Need advice on how to grow your brand, share your story and engage your audience? I’m here to help. Let’s set up a 30-min or 1-hour call to discuss some actionable steps and [...]

Brand Audit

Are you considering rebranding or launching a new brand? A second set of eyes can truly make a difference. I will deliver a detailed review about your existing or potential style guide, complete [...]

Website Reviews

Not sure whether your site’s wording, structure or visuals are working effectively? Let me take a look. I’ll deliver a detailed PDF report with everything that can be optimized to [...]

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