I’m thrilled to share that the team at Workspiration.org has decided to feature my workspace, hoping that there might be some helpful tips for other creative professionals. Check out their article at http://workspiration.org/laura-busche....
Your brand’s voice should speak to users in every stage of the product experience. The team at Google Ventures shares some tips on how to develop that voice. I started collecting tips and guidelines that help me design solutions that are clear and easy to...
I’ve discussed how holidays can help trigger brand interaction before. It is no secret that the urge and anticipation to celebrate triggers quite a few purchase decisions. Think about Valentine’s Day for a minute. How does it make you feel? Don’t you immediately...
Has someone crushed your motivation this week? I say DELETE. Delete them. Surround yourself with people that elevate your talents and skills. Don’t confuse advice with persecution, or feedback with mistreatment. Creative poison is all around you, and it comes...
I sat down with the O’Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here. “Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup, branding is as...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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