Today I’m thrilled to share this sketchnote created by Ruud Cox based on my article for Smashing Magazine. Ruud lives in the southern part of the Netherlands and works as software tester; you can follow him on Twitter at...
Happy Thanksgiving! I believe there is no better way to thank than to give back, so today I want to share with you a unique gift. This printable calendar will help you come up with ideas on using special holidays to keep your brand conversation going for the rest of...
If you’ll be attending the Lean Startup Conference next week in San Francisco, make sure you book office hours to discuss how Lean Branding can change your company. Here’s the link for attendees: ow.ly/raTXF I’ll be happy to provide advice,...
In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet. Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit...
Lately I’ve been thinking about people’s ideas of what branding is and what it isn’t. I can’t explain how frustrated I get whenever I hear that brand development is some sort of soft, intangible process that someone in the marketing department is supposed to...
Building your own brand can seem overwhelming at times, but it doesn't have to be. With the right focus and tools, you too can elevate your visual symbols, create a compelling story, and make sure it all reaches the right audience.
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