by Laura Busche | Published on Jul 28, 2013 | News
The Build-Measure-Learn loop described by Eric Ries in The Lean Startup has made an impact in the way we build and sustain startups. But, after working with over 100 entrepreneurs in the implementation of this model, I realized that those who went on to perform...
by Laura Busche | Published on Jul 10, 2013 | Success Stories
Language English There's something magnetic about Shake Shack. A typical NY Shake Shack makes twice as much annual revenue as your average McDonald's, and customers are willing to stand hour-long lines to live the Shake Shack brand experience. There are...
by Laura Busche | Published on Jul 9, 2013 | Uncategorized
Language English I've always been a huge Groupon fan. The idea of being able to enjoy the best your city has to offer for less has always resonated with me, and with their other 41.7 million active...
by Laura Busche | Published on Jul 9, 2013 | Uncategorized
Language English Social media is critical to lead generation. According to the infographic 74% of marketers now say that social media platforms such as Facebook and Twitter are crucial to their lead generation strategy. The importance of social media has continued to...
by Laura Busche | Published on Jul 8, 2013 | Content Strategy, Visual Branding
Brand stories tell your customers and potential customers what you are all about: what your company’s personality is like, what your product does, the promise you’re here to fulfill, and the unique position that you intend to...